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Inclusive vs. Exclusive
As we watch and participate in the transformation currently taking place in the wine industry, it is exciting to watch the doors open wide. Wine in many places in the world has been a daily part of...
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Wineries for Bloggers
Jeff Stai: Winery Proprietor, Blogger, 21st Century Wine Man Are you a winery for bloggers? That means you support, acknowledge and encourage bloggers to engage with your winery. How many blogs do...
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Bloggers and Wineries: Partners? Notes on the 1st Bloggers Tasting Forum
Sure. Why not? Our goals may be different, but our passion for wine is shared. Yesterday Hahn Family Wines hosted the first ever Bloggers Tasting Forum at their offices in Napa. (disclosure: I work...
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#DTC Symposium
Yesterday the annual Free the Grapes Direct to Consumer Symposium was hosted at the Meritage Resort in Napa. For our 50 state union, there are few, if any substances as regulated in this country as...
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A Summer of Social Media in Wine
Giant strides are very exciting. In our industry, a slow, seasonally affected, growing, pressing and aging pace sometimes takes over and causes our progress to lag a bit behind faster moving...
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Appreciation, Wine Bloggers: New Media
A giant thank you to my esteemed colleagues, wine lover bloggers and interested spectators who have watched with interest, fanned up with passion or snickered with disbelief about the “Banned in...
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Sales & Marketing, like Mars & Venus
Basically inseparable, sales & marketing most often seem to completely misunderstand each other. Marketing, loaded with creative talent, big thinkers and sometimes a budget to back that up,...
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The Air We Breathe: Polite or Polluted?
This is my personal pet peeve: Rudeness. Much of the time it is a mindless, stressed, rushed person that pollutes the air at work, either omitting the basic manners we’re taught as children or steam...
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